Healix Health

A suite of animations celebrating 25 Years of Healix Health

Healix Health are a leading provider of corporate healthcare trusts, helping UK businesses take control of their healthcare spend, delivering high-quality, personalised care for their employees.

For their 25 year anniversary, we were commissioned to create a set of three explainer videos that would communicate their new brand positioning and services with clarity and confidence. The aim was to produce animations that felt fresh and engaging while remaining true to the brand identity.

Clarifying the message

We began by shaping the core messaging for each explainer. Working closely with the Healix team, we developed scripts that distilled complex healthcare funding concepts into clear, approachable narratives. Each script was tailored to a specific audience need, ensuring the tone remained friendly, informative, and consistent with their brand voice.

Crafting a brand-aligned visual style

It was essential that the visuals felt instantly recognisable as Healix. We developed the design direction using their existing brand palette and exploring new ideas that pushed it forward whilst maintaining a clear connection to the established identity.

Mapping the story

With the visual style approved, we produced detailed storyboards outlining each video’s narrative, transitions, and key visual metaphors. This provided Healix with a clear, fully mapped-out preview of each film’s visual flow before we entered production. We then sourced music tracks that matched the intended pace and tone, enabling us to choreograph the animation seamlessly.

Bringing it to life

With the storyboards approved, we moved into production, bringing each film to life with dynamic animation that enhances the storytelling and visuals. The final films form a cohesive, on-brand set that is engaging and accessible. Launched across their social media channels as a campaign they help Healix communicate their new messaging and key services with clarity and confidence.

We chose Oku for their brand experience – and they really elevated what we had. They took the time to understand who we are, what we do and what we wanted to achieve with our messaging. The process was smooth and collaborative, driven by a team genuinely committed to delivering great work. The final animations are clear, engaging and beautifully made – exactly what we needed to communicate our story, and we couldn’t be happier.

Holly Reoch

Marketing Director, Healix Health